Send Better Email.
As of today, I’m changing the format for my email followers.
For those of you who aren’t email subscribers to my blog, don’t close this post quite yet. You’re about to learn something that has the potential to greatly assist your business or ministry!
Before today, every time I posted on my site, a generic WordPress email message was sent out to my email subscribers. Don’t get me wrong; it’s a great service!
My old emails were not pretty!
Not to say that the WordPress messages were ugly, but they just looked plain instead of having the characteristics that are specific to my blog.
In my opinion, the biggest set-back were the missing images.
You see, at the end of each post, I spend a good amount of time selecting an image that adequately displays and/or complements a particular post. Nevertheless, my email subscribers never receive those images. Not to mention important branding details like the JeremyNortonBlog.com banner and social links!
I’ve finally decided to move to a service called MailChimp.
I had been contemplating it for a while, but expected there to be a lot of work involved. After the fact, I realise I should have signed on with MailChimp months ago.
The best part is the first 2000 subscribers and 12000 emails are FREE!
Start Using MailChimp
Here’s a quick run down of how to set-up and send your first post via email, using MailChimp.
- Export your Email-Only Followers from the Subscriptions box within the Site Stats menu.
- Join MailChimp and create a profile (which is easier than using Facebook).
- Import your subscribers into what MailChimp refers to a List. (MailChimp will walk you through this process.)
- Design an email template, which MailChimp refers to as Campaigns. (Use your sites graphics, banners, etc.)
- Create a new post on your site.
- When completed, cut and paste the coding of your recent post into your MailChimp Campaign template.
- Send it out and surprise your email followers!
Once you’re set-up, WordPress has a few great widgets/plug-ins that you can easily download. MailChimp offers a variety of free forms that can be added to various messages or pages on your site.
All of these tools are very easy to use.
If you have any further questions about this process, go ahead a comment at the bottom of this post or feel free to visit my Contact page.
Join the Conversation, Leave Your Thoughts
How are you currently managing your email contacts? Are you getting adequate response and/or feedback? Do your email messages resemble your business or ministries brand? Are they well designed and engaging?